Creative Leader - Direction, Editorial, Production, and Ops
Studio Director and creative lead at Thesis since 2021, working on Nike, Spotify, Adobe, ELEMIS, and more.
I live at the intersection of creative ambition and production reality—shaping the work and the systems that make it repeatable.
Work
Spotify — Global Premium Campaigns
5+ year engagement· 90+ markets · Highest single-day signup volume in Spotify history Q4 2025
Performance ads. Editorial campaigns. Brand storytelling.
Nike — NA Digital Creative System
25K+ assets/year · 400+ campaigns · +20% motion output YoY · 15% faster brief-to-launch
ELEMIS — Sea Change Campaign
+30% YTD growth · 2.1M+ video views · 9.2% engagement rate · –10% spend, +10% impressions
TEDxPortland — Multi-Year Agency of Record
3 consecutive years · Live + digital · One of the top TEDx programs globally
What I actually do
Most creative problems aren’t creative problems. They’re clarity issues, resourcing gaps, unclear feedback, and shitty timelines.
I solve problems and keep everything moving.
I work across creative, production, and ops—shaping the work and helping teams grow. I’m as useful in a concept review as I am in a post-production sprint. I care about the idea and the system that gets it out the door.
